Meteor Marketing Managing Director Richard Howells explained that the team "are always looking at innovative ways to allow our sponsor partners to differentiate their brands from the competition through their partnership with the team, and this unique livery is designed to be extremely photogenic.”
Meteor hope that the new car will mark the start of a second groundbreaking season for the team following a collaboration with new engine suppliers Virgin Meteors before the start of the 2016 season.
"What we have launched today we hope will be revolutionary in Meteor’s history and we hope it will be the foundation of the team’s identity for many years to come."
Meteor drivers Johan Halvosen commented that "It looks fantastic and should create a bit of a stir when we drive it on tracks around the world. If we can make the car as fast as it looks then we will be in good shape."