The large number of deals comes as a result of the team opting to run without a single title sponsor, instead forming partnerships with several brands who will be heavily involved with promotion of both the team and Formula Virtual as a whole.
One of the more exciting technical partnerships comes in the form of the French motorsport governing body, the FFSA. They will provide extensive testing opportunities for the team across the various racetracks in the country, while DS will make the commitment to run the most successful French talent in FV machinery.
French companies are very much to the fore, with only a single member of the team's sponsorship portfolio coming from outside of France.
Richard Mille and Eurodatacar both remain as sponsors after joining the Liverpool team along with DS in the latter half of 2015, and will be joined as Global Partners by Adidas, Credit Agricole, TF1, Bouygues Telecom, Air France, Carrefour and Matmut. While the sponsor's logos will adorn the new RJM-004DS when it is released, there will be significant cross-promotion, including:
- Richard Mille are to produce a special edition DS Automobiles watch in their signature style, strictly limited to 25 pieces;
- Adidas will become the clothing partner to the team, providing the teamwear and race suits;
- Carrefour and DS will undertake a tour of France with the FV car, with the #NousSommesDS marketing campaign aiming to attract new fans to both DS and also to Formula Virtual as a whole.
When asked about these deals, team principal Arthur Lapierre said: 'I am delighted to welcome all of these brands as partners of DS Automobiles Team Mathershaw. We've moved away from the title sponsorship model we've had over the past two seasons, and as a result, we've been able to forge some partnerships that are extremely exciting. As the best French team in Formula Virtual, we've got the perfect platform to showcase the best companies of L'hexagone to the world, while we are excited by the projects we have ahead of us as we look to increase the profile of FV.'